Brazilian cherry hardwood flooring in Shallotte

Brazilian cherry flooring, also called jatoba, is one of the most popular imported hardwood flooring options among Shallotte homeowners. Its warm red hue and bold shadows are perfect for lending an air of elegance to both residential and commercial settings.

Not sure if Brazilian cherry is the right hardwood for you? Our expert team at Floor Coverings International Shallotte can help you decide!


Brazilian cherry is very durable. It earns 2820 on the Janka hardness scale (a scale that compares the hardness of all the different species of hardwood flooring). Compare that to a 1360 rating for white oak flooring and you can see that Brazilian cherry makes a great choice for high traffic areas.


Brazilian cherry flooring tends to have a high degree of color variation. Different styles or even different planks are likely to have shades ranging from dark chocolate brown to a rich, deep red. This type of variation is part of the appeal of this product and can add a great deal of interest to your space.

Other Factors

Keep in mind that since Brazilian cherry is an imported species, it tends to be pricier than other hardwood flooring options. Its toughness can also make it tricky to install, so it’s a good idea to let a professional team install your Brazilian cherry floors than to try and do it yourself.

To learn more about Brazilian cherry flooring and explore our entire product selection, call or visit our Shallotte showroom. The Floor Coverings International Shallotte team is ready to help you find the perfect floor for your home or business!

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